How we started
Our founder, after years working in traditional financial planning, noticed a troubling pattern. Clients would carefully plan their retirement, then pass away leaving their families confused about pension access and facing unexpected tax bills.
The problem wasn't lack of planning—it was lack of connection between retirement planning and inheritance planning. These were treated as separate conversations when they're fundamentally linked.
That realization led to crux-ride: a practice specifically focused on the intersection of pensions and family inheritance. We're not trying to be everything to everyone. We're experts in this one crucial area.